Overview
From Corporate Marketing to Organisational Change Leadership.
Keith's professional career spans three decades in marketing, branding, communications, and digital strategy. That career did not end when he entered higher-education, it deepened. His classroom practice is grounded in what the industry actually demands, and his research is sharpened by the institutional contexts he navigates every day as a full-time professor.
He teaches because he believes that postsecondary education should produce graduates who are genuinely ready, not theoretically prepared, but practically capable. Achieving that requires leaders who remain embedded in professional practice even as they pursue scholarly inquiry.
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