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About Keith.

About Keith2026-06-24T14:52:24-04:00
marketing leadership.

I bring together marketing leadership, AI, and audience intelligence to create competitive advantage.

Digital Intelligence.

I translate emerging AI technologies into practical strategies that organisations can confidently adopt.

Strategic Growth.

I align people, data, and business priorities to create sustainable growth opportunities for the organisation.

Leadership that builds momentum.

Guiding organisations through change with purpose.

I believe effective leadership is measured by an organisation’s ability to adapt, not its ability to maintain the status quo. Change is inevitable, but confusion, resistance, and uncertainty don’t have to be. My role has often been to simplify complexity, create alignment around a shared vision, and help teams confidently embrace what’s next. When people understand both the destination and their role in achieving it, change becomes an opportunity rather than an obstacle.

Growth Strategy.

I turn strategic priorities into measurable growth opportunities.

Change Leadership.

I guide organisations through change by aligning people, purpose, and execution.

My Core Competencies:
  • Understanding the data

  • Developing the intelligence

  • Crafting the strategy

  • Communicating the results
  • Leading the team to success

  • Continuing the campaign’s success

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Years of Experience
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Growth Through Marketing Strategies
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Increase in LinkedIn Impressions

I shape the conversation by creating meaningful connections

Content That Educates, Engages, And Inspires Action

I develop integrated content strategies that strengthen brands, support growth, and create meaningful experiences across the digital ecosystem. From thought leadership and social media to video, web, and emerging platforms, I create content with purpose.

  • Multi-platform content development strategies

  • Thought leadership and digital storytelling practices

  • Advanced audience engagement strategies

Knowledge Sharing
I use YouTube to educate audiences and extend the reach of organisational expertise through engaging video content.
Audience Connection
I use Instagram to create authentic, visual stories that connect organisations with the people they serve.
Professional Influence
I leverage LinkedIn to build credibility, share insights, and strengthen professional relationships.

client and colleague reviews.

Former colleagues and clients speak of my experience.

Rating 5.0/ 5.0

Keith is one of those rare people whose energy, creativity, and commitment elevate every room, every project, and every person around him. I have had the privilege of working with Keith and have witnessed first-hand his exceptional commitment to excellence. He brings extraordinary passion, positivity, and infectious energy to everything he does. A true creator and innovator, Keith is always reimagining what is possible to design experiences that are engaging, meaningful, and deeply learner and client-centred. His professionalism, generosity, and belief in people bring out the best in everyone who has the opportunity to work with him.

Kelly Duggan, Colleague

I found Keith to be a fair, honest, and effective manager. He had the ability to motivate and encourage me while at the same time providing me with the feedback I needed to develop my skills. If given the opportunity I wouldn’t hesitate to work with Keith again in the future.

Richard Lehmann, Former Colleague

Keith is highly respected by the employees who worked under his supervision and co-workers for his willingness to help anyone anytime he can. Always impressed by both Keith’s attitude and drive for great success that has allowed him to develop good working relationships with both our clients and his colleagues.

Kay Gosling, Colleague

Keith Connell is a wonderful energetic team member with an enthusiasm to support and encourage the best in the students we serve. Keith is willing to put in extra effort and lend his expertise in his role as business professor and coordinator but also as a volunteer with student leadership. Keith has an exceptional work ethic, his professional manner and true interest in the well being of others contributes to an amazing work culture.

Joanne Campagna, Colleague

Keith is a creative visionary! I had the pleasure of collaborating with Keith on a number of college-wide events and his passion for his students and content creation is inspiring. Keith is not only a dedicated teacher and mentor, but a truly skilled practitioner; always enthusiastic to work on the next collaborative project. Keith executes seamlessly and brings ideas to life.

Rebecca Kendall, Colleague

Keith is an incredible collaborator and a dedicated educator who isn’t afraid to think outside the box. I had the pleasure of working closely with Keith and his students on several cross-functional projects that bridged classroom learning with meaningful community initiatives. Keith has a unique ability to bring people together, communicate clearly, and keep projects moving forward—even when balancing tight timelines and varied schedules. His leadership ensured that each initiative stayed on track while maintaining a strong sense of shared purpose among all participants. What stands out most is the way Keith supports his students. Throughout our projects, we challenged students to step outside their comfort zones and engage directly with community clients. At every stage, Keith’s guidance, attention to detail, and commitment to student success created an environment where students felt safe, supported, and empowered. Because of his leadership, students consistently showed professionalism, preparedness, and authenticity—qualities that truly set them apart. Keith brings dedication, insight, and a positive, accountable approach to everything he does, making him an outstanding partner and educator.

Erin Chafe, Colleague

I have at the pleasure to work alongside Keith, as a collaborator in a multiple events, serving as a stakeholder. Keith’s vision, extraordinary supportive personality and passion for his work speaks volumes for itself. It has always been a great pleasure and learning opportunity to work with Keith!

Hossai Jasar, Colleague

I have worked with Keith on several assignments over the past 5 years. One of the many of Keith’s attributes is his work ethic. He is devoted to solving the client’s problems and maximizing the successful implementation of their project. He works hard to complete the assignment on time and on budget. During our work together, Keith has consistently demonstrated his knowledge of today’s technology and digital landscape. He develops strategies for the client that maximize the cross-promotion of the client’s brand while protecting their privacy and security. Keith and his team provide the clients with a very high quality of work that has generated excellent results for them. On a more personal note, Keith is just a good person who is fun to work with, and I have enjoyed doing so!

Strategic Messaging.

I develop the narratives and communication strategies that create meaningful connections.

I help organisations move beyond assumptions and better understand the audiences they serve. By uncovering behaviours, motivations, and emerging trends, I create strategies that strengthen connections, improve engagement, and support sustainable growth.

Apr 2018.

Georgian College

Led the strategic growth, positioning, and external engagement of a rapidly expanding digital marketing and communications program within Ontario’s competitive post-secondary sector. Built and managed digital ecosystems, AI-supported initiatives, industry partnerships, and thought leadership activities that increased brand visibility, strengthened community engagement, and contributed to sustained enrolment growth.

  • Increased enrolment applications by more than 50%

  • Built and positioned the program brand from inception, developing content systems, communication strategies, and audience engagement initiatives

  • Built and managed the program’s social media presence, generating 14,415 account views and reaching 2,036 unique accounts in a 90-day period

  • Grew the LinkedIn network to 367 followers while increasing impressions by 33.7%

  • Developed and managed digital ecosystems that integrated websites, AI-supported technologies, analytics frameworks, and performance measurement systems

  • Led strategic program renewal initiatives involving competitive analysis, stakeholder consultation, environmental scanning, and evidence-based recommendations

Dec 2014.

Turtleback Canada Inc.

Served as senior strategic marketing and digital communications advisor to prominent organisations across Ontario, applying digital strategies, data analysis and performance benchmarking to lead integrated campaigns that transformed client content delivery, audience engagement, and commercial growth.

Technology Strategy

Client Solutions

Solution Development

Consultative Leadership

Technology Integration

Technology Strategy

sep. 2011.

Nedco

Two Women Reviewing Documentation
I led a high-performing marketing team through recruitment, training, development initiatives and mentoring while developing scalable processes that connected strategy, execution, and performance measurement across multiple markets.
Sustainable Revenue Generation.

Contributed to more than $8 million in direct sales growth by implementing marketing automation, audience segmentation.

B2B and B2C Marketing Management.

Improved campaign effectiveness across 39 locations by establishing performance dashboards and KPI reporting frameworks.

Sep 2007.

Visioneering

I was a member of the executive leadership team guiding global brand positioning and international marketing strategy, supporting growth across multiple markets while managing an annual marketing budget exceeding $500,000 and maintaining strong fiscal accountability through KPI-driven decision making.

  • Increased international trade show attendance by an average of 8% year-over-year

  • Reduced marketing expenditures by approximately 60% by redesigning campaign strategies in 12 international events

  • Modernised the organization’s digital presence by leading the migration from static HTML websites to a dynamic WordPress CMS environment integrated with Engineering systems

  • Improved strategic decision making and budget allocation by establishing KPI reporting frameworks that connected campaign performance, audience engagement, and cost effectiveness

May 2005.

Discount Car & Truck Rental

Led and mentored a team of 15 remote and on-site professionals, establishing performance expectations, coaching frameworks, and accountability systems that supported operational excellence, customer satisfaction, and sustained business growth.

Advanced Analytics

Predictive Forecasting

Reporting Systems

CRM workflows

KPI-Driven Management

Stakeholder Engagement

Oct 1999.

DSC (Digital Security Controls)

Led global marketing communications and brand strategy for an international security technology manufacturer operating in 37 countries, supporting a Canadian market share exceeding 70%.

Product Launches.

Oversaw the launch of two next-generation product line.

Budget Management.

Managed an annual marketing budget exceeding $1.5 million.

Beyond the résumé questions.

Get to know me better

This section offers a behind-the-scenes look at how I think, lead, and solve problems. It brings together many of the questions that commonly arise when discussing leadership, marketing, digital transformation, and organisational growth.

What value would you bring to our organisation?2026-06-24T14:45:45-04:00

I bring a rare combination of strategic leadership, digital expertise, educational experience, and more than 30 years of practical business experience. My focus is always on helping organisations adapt, grow, and remain competitive in a rapidly changing environment.

Why are you seeking a new opportunity?2026-06-23T20:21:54-04:00

At this stage of my career, I am intentionally seeking opportunities where leadership, innovation, digital transformation, and meaningful organisational impact intersect.

How do you build stakeholder buy-in?2026-06-23T20:21:36-04:00

I begin by listening. Building trust and creating alignment across multiple stakeholders is essential to successful execution.

How do your higher education and corporate experiences complement one another2026-06-23T20:21:19-04:00

Higher education sharpened my ability to teach, mentor, and communicate complex ideas, while my corporate experience strengthened my strategic, operational, and commercial expertise.

What role does audience intelligence play in your work?2026-06-23T20:18:38-04:00

Audience intelligence is foundational to every strategy I develop. Understanding behaviours, motivations, and needs allows organisations to create more relevant experiences and stronger relationships.

How do you use data to inform decisions?2026-06-23T20:18:12-04:00

Data should reduce uncertainty, not create more complexity. I focus on identifying meaningful insights that help leaders understand audience behaviour, measure performance, and prioritise opportunities.

What differentiates you from other marketing leaders?2026-06-23T20:17:44-04:00

My career spans multiple sectors and three decades of technological evolution. I combine strategic leadership, digital fluency, audience intelligence, and change management with hands-on experience implementing technologies across organisations.

How do you approach organisational change?2026-06-23T20:17:01-04:00

Successful change begins with people. I focus on creating alignment, communicating purpose, and helping teams understand both the destination and their role in achieving it.

Software competencies that support audience intelligence.

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